Douglas Hofstadter’s book “Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought” achieved immortality after becoming the first-ever book sold on Amazon.
Could this fate await Vistair and Kiko Matthews’ involvement in the Team Like a Girl initiative?
They represent each side of the first-ever sponsorship deal conducted as a result of the caytoo platform. The deal came about due to the sponsorship infographic we created for Kiko (below) ahead of her participation in the team’s Wadi Rum Ultra Marathon endeavour.
“In marketing it is incredibly important to create messages that are clear and easy to understand, and when individuals are generally time poor, this is doubly so,” said Vistair’s marketing director, Rob Pendleton. “For this reason, caytoo’s infographic and simplicity of message around Kiko meant there was an immediate understanding of what she was trying to achieve and this initiated a conversation that led to support for her next venture with Team Like a Girl.”
At first look, a leading aviation software company and an adventurer all about sustainability don’t seem like ideal bed-fellows but that’s the beauty of caytoo – introducing people who probably aren’t on each other’s radar (pardon the pun).
Vistair provides document and safety management software solutions to airline organisations to support increased efficiency and safety in the space. Kiko is known for overcoming two brain tumours and Cushing’s Disease to record the fastest-ever time for rowing solo across the Atlantic, while Team Like a Girl is aiming to change perceptions of women.
Vistair’s CEO Ian Herbert explains, “We’re all about innovation in business and disruptive technologies so, like in life, it’s about pushing boundaries, being brave, positive change, trusting your instincts and those around you. These are absolutely what Team Like A Girl represents so that’s why we’re supporting them.”
Vistair are contributing financially to the team’s involvement in the race. In return they will promote the firm on their website and social media channels as well as providing imagery from the event which Vistair can use for various purposes. They’re currently exploring logo placement opportunities throughout the endeavour. Rob says the sponsorship works on three levels – as news, for brand association and to support Vistair’s work environment.
Kiko says, “Being on the caytoo platform supports me so when Vistair saw my next challenge via the infographic, it was literally a match made in caytoo, so everyone’s happy. Thank you to caytoo for the connection and to Vistair for covering the budget of a mad woman and great team pushing physical and mental boundaries!”
If you’re interested in how our platform of inspiring athletes can help champion your business or create unique content to promote your values, contact the team on 020 3176 8135 or drop us a line to help find your inspiration.
Alex is a co-founder of caytoo, heading up marketing and communications. Prior to this he was an Analyst and VP of Global Communications at Nielsen and founded the successful PR and communications consultancy, Meteor.
