Create unique content to promote your brand values
As a marketer, the rise of branded content has offered a new tactic for reaching and engaging consumers. In tandem, “values” are increasingly becoming the dominant factor in the entities brands choose to partner with.
Thus, combining branded content with the shared values of an athlete can be a very potent marketing vehicle.
caytoo’s platform of inspiring and values-led athletes offer marketers an authentic and cost-effective way of co-creating and seeding content to reach and engage target consumers, and drive commercial benefit.
- 20 min audio / video
- Athlete story that emphasises brand values
- The right to share through any channel
- Choose from World Cup winners, World Record holders, World Champions, MBEs and more
- Tap into fast-growing areas such as women’s, extreme, disability and adventure sports
“I want to try and make sure we have shared values and the brand has a passion for sportspeople”
Marilyn Okoro, Team GB Athletics