February’s webinar covered three high-growth sponsorship categories that are a must-know for anyone selling sponsorship or the insights teams that support them

Titled “3 Hot Sponsorship Categories to Target Right Now,” it takes place on Thursday, 26 February at:

9am London | 10am Paris | 12pm Riyadh | 1pm Abu Dhabi | 8pm Sydney

Hosted by our head of Research and Insights Alex Burmaster, it’s designed to help you better identify which categories and brands to target in 2026 and deliver a more relevant message to engage them:

1. Category insights including the overall strategic context and main trends
2. Key players including ‘hidden gems’
3. Specific sponsorship deals to learn from
4. Practical guidance on pitching to show how your organisation aligns with their brand objectives to drive more conversations

Alex was a former analyst and VP of Global Communications at Nielsen, the world’s leading data and measurement firm, before going on to establish his own highly successful PR agency which promoted clients in the advertising technology, research and retail industries.

He uses this experience in data, analysis, communications and storytelling to help rights holders understand and value the assets they have, to package them and to identify target sponsors.