A Caytoo Connects Event Powered By HeadBox

caytoo is bringing together a panel of experts online on Wednesday 30 June at 4pm London time to discuss how brands are investing in sponsorship to drive improved awareness and engagement with consumers at a time when fans are craving sport.

Panellists confirmed so far (with more to be added) are:

• JM Finn: Head of Marketing, Oliver Tregoning. JM Finn is a long-time sponsor of Surrey CCC – the recent extension taking it up to 16 years – while Oliver has 25 years of marketing experience in the investment and wealth management industries.

• Carparison: General Manager, Matt Woodward. A newer addition to the world of sponsorship, having recently announced a sponsorship deal with reigning English and European rugby champions Exeter Chiefs, Carparison operates in the increasingly competitive automotive sales and leasing sector. Matt brings a strong perspective of what sponsorship should deliver from a sales perspective.

• Royal Ascot: Head of Partnership & Commercial Sales, Craig Staddon. June has seen Royal Ascot become one of the first major rights holders to welcome back fans under the government’s test pilot scheme while Craig oversees a commercial team of 20 people responsible for attracting and servicing partners.