The UK alcohol market is one of the most competitive in the world with Britons’  increasing thirst for cocktails, alcoholic energy drinks, posh wine and premium spirits

So, in caytoo’s ongoing quest to help rights holders improve their chances of generating conversations with potential sponsors, our latest report covers the top 10 brands challenging the alcohol sector’s biggest players, including:

• The top 10 challengers and decision-maker contact details
• Alcohol sponsorship deals in the first 7 months of this year
• The rationale for choosing these deals
• The type of rights involved
• The rights holder sectors chosen
• How the above compares to non-alcohol brands
• The Top 50 alcohol brands.