Hundreds of millions of dollars in funding has been raised by refurbished tech platforms as consumer demand for “sustainability meets savings” increases

Two broad forces are driving the growth of the refurbished consumer tech marketplace: consumer concerns about the environment and a desire to save money as the cost of living rises (the ‘demand’). This is combined with more businesses offering the ability to buy such goods (the ‘supply’).

For example Google revealed search activity for the topic “used goods”, including the terms “second hand’ and “pre-loved,” was up over 70% year-on-year in 2023. While this trend was visible across many verticals, from fashion to furniture, data indicates a particular momentum in consumer tech.

In turn, supply is being driven by three groups: specialist refurbed tech platforms (a number of these raising at least $50 million in funding in 2023), general retailers now offering refurbed options and manufacturers with dedicated refurbed product lines.

For example, the global refurbished computers and laptops market alone is expected to grow 2.6x from $17.9 billion in 2023 to $47.3 billion by 2033.

So, where does sponsorship come in?

The refurbished tech platforms marketplace three key challenges – building awareness, educating consumers about the processes involved and establishing trust. Sponsorship is best-placed to meet all of them combined, particularly versus traditional marketing channels such as media buys.

To help rights holders improve their chances of generating conversations with potential sponsors, this report covers a selection of 10 refurbished tech platforms for rights holders to approach about how your organisation and assets can help meet these challenges. It includes:

• Overview including key stats to cite
• Notable sponsorship deals
• caytoo’s 10 brands to approach
• Decision-maker contact details