If you sell sponsorship or are part of an insights team that supports them, then join us on Thurs 26th March for our latest free-to-attend webinar
Titled “Q1 2026 Sponsorship Sales Trends”, it’s designed to help rights holders and their agencies spark a conversation with potential sponsors by covering ideas, insights and best practice based on sponsorship deals signed around the world in Q1 2026, in terms of which companies are spending, on who, what and why.
Hosted by our head of Research and Insights Alex Burmaster, it will cover:
- Fastest-growing sponsorship categories
- Deal trends across sports, entertainment, lifestyle and culture
- Our top deals/activations in Q1
- Pitch tips from big brand sponsors
Alex was a former analyst and VP of Global Communications at Nielsen, the world’s leading data and measurement firm, before going on to establish his own highly successful PR agency which promoted clients in the advertising technology, research and retail industries.
He uses this experience in data, analysis, communications and storytelling to help rights holders understand and value the assets they have, to package them and to identify target sponsors.
Timing is 10:30am New York | 3:30pm London | 4:30pm Paris | 6:30pm Riyadh
If you weren’t able to join the webinar, the deck and video recording is available within the Insights section of our platform. To arrange a trial, use the button below.
