The European Sponsorship Association turned its Member Spotlight on co-founder Alex Burmaster to discuss key trends in the sponsorship industry and caytoo’s innovative approach to helping rights holders connect with brands.
The interview covers:
- Why sponsorship should have a bigger role in the global marketing industry
- The key pain points rights holders face in selling sponsorship
- Key trends in the sponsorship industry
- Free resources available to rights holders to sell sponsorship
To read the full article on the ESA website click here.
