For sales teams, senior marketing moves – when a company hires a new marketing decision maker – are a golden window of opportunity

This type of appointment typically means they’ll review current strategy including looking at new potential sponsorship opportunities.

So, here are 10 companies that are worth approaching now due to senior marketing moves in the US market.

1. Kroger: has appointed Mary Ellen Adcock as its new Chief Merchandising and Marketing Officer. This appointment is significant within the grocery industry, especially given the recent focus on marketing strategies amidst a competitive landscape.

2. Dave: the U.S. neobank has appointed Kevin Frisch as CMO to oversee all aspects of marketing strategy, aiming to enhance customer engagement and drive growth as well as promote Dave’s mission of empowering Americans financially.

3. Neighborly: the home services company has appointed Stacy Lynn Bourgeois as CMO. Her previous roles include Amazon and Yum! Brands. Her focus will be on connecting with customers, differentiating Neighborly’s brands, and driving growth by building trust and lasting relationships.

4. Mr. Gamble: the gaming firm has appointed Paul Puolakka as CMO to oversee all marketing activities, including branding, acquisition, and retention. The company recently launched in New Jersey and plans further US expansion.

5. Mid America Pet Food: has named Eric Dahmer as CMO to focus on expanding market presence and to achieve significant growth in sales and market share.

6. Barnes & Thornburg: the legal firm has appointed Trish Lilley as Chief Marketing & Business Development Officer to guide the firm’s marketing and business development strategies, further enhancing its strong presence in various sectors.

7. Intuit: the tax, accounting, financial, and mailer software provider has appointed Thomas Ranese as CMO. Formerly of Uber and Google, his remit includes marketing, corporate communications, and sponsorship. It follows Intuit’s shift towards a ‘branded house’ strategy, aiming to elevate the Intuit name alongside its individual brands.

8. Thrive: the IT services provider has named Kristina O’Connell as CMO to focus on brand building, thought leadership, and expanding Thrive’s market presence during a period of rapid growth and acquisitions.

9. Electromed Inc.: the medical device company has hired Peter Horwich as its new Vice President of Marketing to expand market reach and drive revenue growth for its SmartVest Airway Clearance System.

10. Grace Bay Resorts: has appointed Emma Wilks as Vice President of Marketing, Digital, and Communications. She will lead marketing strategy, brand building, customer acquisition, and revenue growth. Her focus will be on the Private Villa Collection, The Point at Point Grace, and the renovated Grace Bay Club.

All this information on senior marketing moves – plus hundreds of other live leads every single day – comes straight from caytoo’s new news-based lead generation platform, which you can try out for two weeks completely free.