Sales intelligence

Smart teams use caytoo’s news-based lead generation platform to answer their #1 question: “how do I find a sponsor?”

Latest insights

The rising opportunity from creator-led brands

The global rise of Chinese consumer brands

Ideas from the Top 5 sponsorship deals in June

The rising opportunity from mobile payment brands

How best to pitch sponsorship webinar

The rising opportunity from music sponsoring sport

Timing is everything in sales

caytoo is the only news-based lead generation SaaS platform for partnership sales and insights teams containing buying signals, a deals database, B2B company and decision-maker contact data, pitch workflow capability and insight/trend reports.

A platform driven by foresight not hindsight.

Improve your prospecting whatever your size

Whether you’re a department of one or have an international team of dozens, you all have the same question: how do I find a sponsor? So, our news-based platform fits easily into your workflow by providing inspiration for prospecting business partners and making it more efficient, relevant and successful.

Utilising tech to uncover buying signals

Answering that question of ‘how do I find a sponsor?’ is enabled by our technology, combining Advanced Search Querying and Generative AI. This analyses over 235,000 news sources around the world in real-time every day to extract thousands of company buying signals.

Enriched, matched and scored

Each signal is enriched with company and decision-maker contact data plus previous partnership activity and then run through our proprietary Partnership Propensity Scoring System. This unique combination – along with our advanced filtering options – enables you to prioritise who to pitch based on how well your organisation fits a company’s business objective, their attributes and buying propensity.

Mass customisation

Our lead generation platform contains tens of thousands of signals, companies, decision-makers and deals but organised and accessible in a precise, efficient, intuitive and digestible way so you’re not overloaded with information. Combined with some simple CRM functionality and AI-driven auto-outreach tools, caytoo’s platform enables you to undertake customised pitching on a mass scale.

What our customers say

"Key for us is caytoo’s ability to research the market based on our specific objectives, provide ranked opportunities with rationales and include accurate, up-to-date contact details for key decision-makers. Their custom lists are proving to be a very useful resource to generate conversations with brands."

"I've been really impressed with caytoo - their custom prospect lists have generated much higher response rates than any tool I have used before and the team have been incredibly helpful in working with us to develop our brand outreach strategy at a time when selling rights is more challenging than ever before."

"caytoo are helping us to identify and reach new sectors and brands who should see value in what the estate has to offer in terms of entertaining their clients or attracting new business. They are already saving us time and making us more efficient and effective by doing the hard research yards and improving our response rates to allow my team to focus on what they do best - selling."

"caytoo’s custom reports are proving invaluable in helping us generate greater levels of insights and better identify relevant potential Partners. They save us time and money when it comes to research resource and come up with more creative ideas on who to approach. Crucially, acting as a business intelligence function, they are really adept at identifying the key angle or hook to increase our chances of positive responses."

"We were attracted by caytoo's ability to think outside the box when it comes to unearthing relevant brands to approach about sponsorship particularly in terms of bringing brands to our attention that we normally wouldn't be aware of. As part of this process, our partnership sales team also value and enjoy the robust conversations we have with caytoo's analysts about identifying the most likely leads for the club."

"We chose caytoo to support our sponsorship outreach as we wanted to partner with a provider who can supply customised lead intelligence which will radically improve our effectiveness at an affordable price. We have partnered with them as we go to market with a number of assets including the 6ers and Thunder."

"United Rugby Championship uses caytoo to power up its outreach and generate more conversations with more relevant brands by providing us with timely, insightful intelligence plus contacts. By deploying their custom intelligence, we can focus on what we do best, selling."

Sales intelligence