We all know how difficult it can be to value and market rights correctly, find the optimal partners and ensure that they feel like they get a good return on their investment.
Thus, our services are founded on the application of data and intelligence to support improved decision-making in this commercial aspect of sport.
We do this by taking a benefits-led approach to valuation and target partners based on intelligence, not our ‘black book’. We use insights to sell the benefits of a relationship to both parties. We gather data to regularly measure effectiveness and demonstrate ROI, we don’t rely on gut feel.
This approach results in building partnerships between rights holders and sponsors that should last for the long term because they deliver real, demonstrable value to both sides.
"caytoo is a refreshing and much needed marketing platform in professional sport. Connecting the needs of the UK’s elite entities with business through data and intelligence is something we’re excited to be a part of."
Matt Archibald, CEO, British Taekwondo
"caytoo brings a new approach to the challenges of packaging our rights in a compelling way and identifying great brand targets.”
Lazar Zindovic, Commercial Partnerships Manager, British Universities & Colleges Sport