Why sports rights holders are well placed to help the fast food bunfight
Few sectors have such a complex fusion of the old and new as the quick service restaurant and food delivery sectors. Loss-making new entrants – fuelled by venture capital wallets/high hopes and young urban consumers – compete with highly established profit-generating behemoths, who need to maintain high levels of energy to keep innovating against these fast-growing ‘frenemies’.
This hyper-competitive battle to quickly win over consumer hearts and minds for their stomachs is becomingly increasingly fierce, which is great news for rights holders. Not only are significant budgets being made available – as the large rise in above-the-line advertising campaigns show – but the brands increasingly need to differentiate themselves from the competition. Something that is becoming harder to do.
Table of Contents
- Executive Summary
- The 20 QSR and Food Delivery brands
- Comparative brand data points
- Decision-maker contact details
- The Library
Pages: 40 | Language: English | Original Release: February 2020