Tap into the rising popularity of canoeing
Canoeing is hugely popular in the UK, with 335k regular participants. It’s particularly popular among families, car owners, those with a passion for the environment and fans of the outdoors/national parks.
Consequently, British Canoeing and the Lee Valley White Water Centre – the location of London 2012 Olympic canoeing events – have a big idea.
They’re on a mission to prove the sport isn’t exclusive to just the few. And evidence suggests they’re succeeding. Its 700K annual footfall reflects high watersport engagement across a broad demographic, from adventure-loving families to Olympic role-models and professionals.
They’re offering various sponsorship opportunities (see infographic below) over the next two years – spanning World Cup event partnerships to official supporting roles of the Centre itself to becoming performance partner of the GB Olympic and Paralympic Teams. Current sponsors include retailer Cotswold Outdoor and Towergate Insurance
British Canoeing’s reputation for excellence on a global stage was cemented with nine medals at Rio 2016 and British teams continue to dominate in international stage. Brand ROI would include direct association with global leaders in the sport, along with broadcasting exposure through BBC iPlayer and British Canoeing TV and promotion through print, website and social media platforms.
Increasing the accessibility of canoeing for all is a key value behind the vision. Through aligning your brand with the Go Canoeing campaign, there’s not only the chance to affiliate with the positive associations of community engagement, but also fulfil corporate social responsibility by helping boost participation in physical activity.
Now is the time to make an impact and reach the sport’s growing following through this excellent marketing vehicle.
If you’re interested in any of the opportunities, contact Andy Westlake on 07774 414693 or firstname.lastname@example.org for more information.