Snowsports Sports Report
In contrast, freestyle ski and snowboarding typically attracts a younger audience who view content live and on-demand through mobile streaming and social media. Events are heavily influenced by ESPN’s Winter X Games, an invite-only competition with over 10 million social media followers which was first held in 1997 for freestyle skiers and snowboarders. The competition saw huge success in 2018 with 115,000 people attending the four-day event in Aspen, USA and its online videos achieving 10.6 million views through digital platforms.
An analysis of major professional competitions, held over the last two years, was carried out to gain a better understanding of the industries and brands investing in winter sports. Tourism, automotive and consumer electronic brands were the most frequent partners of the 10 major competitions. Alpine and Nordic competitions are typically viewed by an older audience and largely attract luxury automotive brands, financial services, insurance companies, home appliances and engineering firms.
- Executive summary
- Governance structure
- Competition structure
- International events calendar
- Audience & broadcast
- Spotlight: Winter X Games
- Trends in the UK snowsport market
- Trends in the international snowsports industry
- Spotlight: China
- Sponsorship landscape of major snowsports competitions
- Example of sponsors
Sponsorship activations – Audi
Considerations for brands investing in snowsports