RWC sponsors and media coverage: the facts
The strong traditional and well-defined perception of rugby fans is borne out by the fact that just three sectors account for 75% of the 20 RWC teams’ main sponsors.
Financial services and telecommunications lead the way with five each. The former speaks to the affluent nature of rugby fans, including an investment brand, a bank, a couple of insurance firms and VISA.
It’s interesting to see how strongly major telecoms brands regard rugby as a vehicle to reach consumers, particularly that three such fierce competitors in the UK – O2, Vodafone and BT – each sponsor one of the ‘home’ nations. The competition off the pitch for share of voice among these sponsors is likely to be as fierce as that between the teams on it; both groups have a lot riding on this.
The UK’s telecoms brands are also joined by MTM, one of South Africa’s biggest in the space, while the Uruguay team are sponsored by the government-owned carrier Antel.
Check out the full article on WARC’s website – https://www.warc.com/newsandopinion/opinion/rwc_sponsors_and_media_coverage_the_facts/3228