Why athletes are great motivational speakers to boost your business
This is what Kevin Brennan, the CEO of Quorn Foods, believes.
Quorn is one of the world’s fastest-growing consumer goods companies. It’s tipped to become a billion-dollar business within 10 years so Brennan probably knows what he’s talking about.
His quote was in relation to psychologist Dr Steve Bull, a motivational speaker, consultant and author. Bull has worked with the likes of the Great Britain Olympic team and the England cricket side.
Sport’s relevance to business
Brennan is essentially saying that athletes and coaches are great motivational speakers because the steps that have made them successful can also work for your company. It’s not just the practical lessons but the fact they are illustrated through a vehicle as interesting, engaging and inspiring as sport.
“A successful insurance broker vs. a gold medal-winning Olympic
athlete. Which one are you most likely to remember?
Think about it: you could get the same practical lessons from a talk by a successful insurance broker as from a gold medal-winning Olympic athlete. They’re equally talented in their fields but which one are you most likely to remember and take action on?
It’s partly about the mystique and draw of sport because successful athletes can take on a superhuman aura. However, most still retain that sense of relatability, particularly if they’re from an ordinary background. This is what gives them the ability to motivate and inspire people.
Motivation and inspiration make your staff more productive and happy – crucial elements in your business having the best chance to succeed.
The idea of transferability
“They work so hard for something they are passionate about.
There’s a lot of credibility in that and a lot of transferability to business.”
“There is an alignment and a relatability with athletes. We are a high performing disruptive business and our goal is to beat everyone else,” Habito said. “People like Stacey and Tom are not footballers on huge salaries but they work so hard for something they are passionate about. There’s a lot of credibility in that and a lot of transferability to business.”
That transferability are the skills and characteristics athletes like Stacey and Tom have employed to reach their goals. These include planning, setting goals, team-work, meeting deadlines, not giving up, working under pressure. The list goes on.
Ultimately, all this is wrapped up in the bloody good stories that athletes can tell. That’s what people engage with.
We’d love to hear from you about what employee engagement challenges you face so we can recommend the best athletes to help solve them. Just give us a call on 020 3176 8135 or drop us a line to find your inspiration.
Before becoming a co-founder and director at caytoo, Ellen was a management consultant specialising in change management. She’s worked for the likes of Deloitte, John Lewis and Thomas Cook.