“I’m trying to show the world how great ladies golf is” | Carly Booth
Not many golfers can say they started playing in their back garden. However when you grow up on a farm in Scotland, as Carly Booth did, learning the sport in your garden is less of a problem.
“My family come from a sporting background. My older brother got into golf when he was nine, so my dad built him a hole or two in the back garden so he could practice.
“I’d run out and pick up my brother’s golf clubs and I just took a shine to it.”
Having played a of lot sport growing up, it was golf that Booth really decided to pursue.
“I got my first handicap at eight and started playing competitively from the age of nine. I’ve not looked back since.”
“I think your average amateur can really
learn a lot from a professional woman.”
As something of a prodigy, Booth became the youngest ladies club champion at the age of 11, and the youngest Scot to qualify for the Ladies European Tour aged 17.
Having won twice on the main tour in 2012, Booth believes to be successful in golf, self belief is key.
“You have to just keep working hard and believe in yourself. I think I lost a bit of that.
“It’s quite a lonely lifestyle and I think it is the five inches between the ears that is most important. It’s a sport that you never stop learning.”
With next year’s Solheim Cup, the female equivalent of the Ryder Cup, there is a real opportunity to grow women’s golf.
Describing ‘the money the men play for compared to the women’ as ‘day and night,’ Booth believes that getting more sponsorship in women’s golf will help the sport get more coverage.
This year has also seen tournaments such as The Golf Sixes at the Centurion Club pits male and female golfers against each other. There was also the mixed team format of the Glasgow 2018 European Championships, at which Booth was an ambassador.
These tournaments have helped raise the profile of the women’s game, highlighting the talent that exists on the Ladies European Tour (LET).
“It’s what we needed,” said Boot. “The combination of the men and women can only be in our favour. I think that’s a great way to start showing everyone what we are capable of.
“I grew up playing against boys, it drives us and I think it puts a little bit of fear in the men.”
Through gaining more coverage and therefore more awareness of the women’s game, a lot of male amateurs could also benefit.
“I enjoy the social side and I like to keep my sponsors happy
so I do my best to get as much exposure as possible because
sponsors are very hard to come by in the women’s game.”
“You have Rory McIlroy or Dustin Johnson, who swing at 160 mph. I think your average amateur can really learn a lot from a professional woman. Some of them say , ‘I’ve watched your swing and I started to try and copy the movement’.
“I swing at around 104 mph and a lot of the girls are between 90 mph and 100 mph so it’s just a lot easier to see.”
Alongside her golfing career, Booth has also built an extremely popular social media presence. With 115,000 followers on Instagram and over 49,000 on Twitter, she believes social media is extremely important for growing your athlete profile.
Her deals with Puma Golf, Volvik USA, CWM Property, Aston Auctions, Switch Grips and Bose, are proof Booth’s social media approach works.
“It’s just a process and I’ve taken a few years to build mine. I enjoy the social side and like to keep my sponsors happy so I do my best to get as much exposure as possible. Sponsors are very hard to come by in the women’s game.”
“My profile has grown whilst I’ve been on tour for nine years, travelling the world and winning a few times as well. I’m trying to keep my social media quite fresh and different.”
“I’d like to grow my followers on the female side, younger girls
who are trying to become a professional or want to have a similar career.”
“I show other sides to my personality and my lifestyle. I think people love to get an insight of what you do each day, even away from your sport.
“My followers are the people that love and follow golf, mainly male. I’d like to grow my followers on the female side, younger girls who are trying to become a professional or want to have a similar career.
“Obviously we’re trying to give back and show the world how great ladies golf is.”
If you’re interested in working with Carly, click here.