Manchester City Council & GB Taekwondo appoint caytoo
In what is the sport’s first-ever World Championships to be held in GB, caytoo will quantify the level and value of media exposure achieved by the sponsors and partners as well as the commercial value of the event.
The World Championships are being televised live on BBC and BT Sport and via a live satellite feed in 70 countries. All matches throughout the five days will also be live streamed.
caytoo won the tender following a three-way pitch and its founders have a strong background in media and measurement. Jeremy Thompson is the former CEO of Gorkana Group, the UK’s market-leading PR monitoring and measurement business, and chaired the global PR measurement trade body, AMEC, which established global standards, metrics and frameworks for measurement of earned media programs. Alex Burmaster was a former analyst at Nielsen and headed up communications globally for the research and measurement firm’s online division.
If you are interested in discussing caytoo’s event measurement capabilities and what we can do for you, contact Ellen on 020 3176 8133 or firstname.lastname@example.org