Cycling Sports Report
Cycling is one of the world’s most popular sports with competition currently existing under two main disciplines; track and road. British cyclists remain a force of dominance on a global stage with an enduring legacy of international and Olympic success.
Road cycling is the sport’s most widespread competitive discipline, with cyclists tackling varying terrain routes through a series of bunched events. Their lightweight bikes are engineered for speed, with narrow high-pressure tires and dropped handlebars to aid aerodynamics and 22 gear-ratios for varying terrains. The Tour De France is one of the world’s best-known men’s road races, taking place in 21 stages over 23 days. There is currently no women’s Tour, with the nearest equivalent being the 10-stage competition, La Course. However, the rise of women’s cycling hails a new era of elite competition, Team Drops leading the charge as the only British UCI registered team who will be competing on the 2019 World Tour.
In contrast, track cycling events take place in velodrome arenas on a 250 meter oval track, consisting of two straight sections connected by 180-degree bends. Generally made of pine wood, the track is angled steeply at 45 degrees on which cyclists reach speeds of over 85 mph, pedaling at 110-130 revolutions per minute on fixed-gear bikes without breaks. Whilst modern velodromes are built both for outdoors and indoors, track-cycling is a spectator friendly, year-round cycling discipline. London 2012’s award-winning Velopark has a capacity of 6,759 seats.
Outside the velopark, the sheer geographic reach of road cycling races opens up opportunities for brands to gain considerable exposure through activation on the ground alone, in addition to those following through live and digital broadcasts. But both on and off the track, the dominant status of British athletes as competitors underpins partnerships in cycling, offering a great foundation from which to build high-impact partnerships and align with a reputation of success
- Professional cycling attracts sponsorship from major global brands.
- Competition consists of world class teams and individuals racing in track and road disciplines.
- Professional cycling has a packed calendar of world-wide events, from the UCI men’s and women’s Union Cycliste World Tours to the Olympic Games.
- The international road cycling competition scene enjoys significant global broadcast, livestream and in-event audiences.
- The Tour De France alone attracted 3bn global viewers, third in popularity after the Olympics and World Cup.
- Cycling was Team GB’s second most successful sport at the Rio Olympics in 2016 and remains the most funded sport by Sport England, second only to Rowing.
- In 2016, the Women’s World Tour had a viewership of over 80 million, by 2017 it had increased by 55% to reach 124 million viewers.
- In 2018, the UCI confirmed that it will create an eSports World Championships and draw up rules for virtual cycling races for digital platforms.
- Competition Structure (road and track)
- Competition Schedule (road and track)
- Key cycling rights with a British focus (road and track)
- Spotlight: Tour De Yorkshire
- Spotlight: Six Day Series
- Title Sponsors or Principal Partners
- Road Cycling Title Sponsors
- Sponsorship Universe
- Endemic vs. Non Endemic and Competition vs. Team
- Reputational issues
- Cycling Britain
- Key trends
For an example of a full Sports Report, see our Skateboarding version.