caytoo has become two
In our work over the last year, we have pioneered innovation in two ways:
- Building a community of talented athletes and developing a new model for them to win sponsorship and build their commercial careers
- Using data and analytics in sports marketing, to achieve wins for both rights holders and brands.
We realise that, at their heart, these are different propositions and that we have built two businesses in one.
So, in order to do the best job for our customers, we have decided to create two different businesses to enable each one to develop its own vision to its full potential and focus its resources entirely on that.
Therefore, caytoo is now solely focused on being a data and insights service to help rights holders and brands win commercially.
The athlete community part of the business is now a completely separate company – The Athlete Media Group – which is being run by Mark Middlemas who has left caytoo to focus purely on this.
It is an exciting moment for all of us and one which we’re certain is the best way forward for all our customers.
If you are interested in how caytoo can help your business contact Jeremy on 020 3176 8131 or firstname.lastname@example.org