caytoo in the ESA spotlight
Combining backgrounds at Nielsen, Deloitte and Cision, Thompson shared how each of the caytoo founders brings a fresh skill-set to navigating sports’ complex commercial landscape and explained why the industry is ripe for an intelligence-lead approach to solving problems in sport.
“Its strength can be its weakness,” said Thompson. “Sport is about passion and emotion, but it is also about big business and delivering a return on investment. We are committed to helping create valuable, mutual long-term partnerships based on demonstrable benefits to both sides.”
To read the full article on the ESA website click here.
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