Audio Brand Landscape
For example, Esports competitors consider headsets to be an essential element to the sport. A good example is how Jabra has helped Red Bull with multiple events. Smaller brands such as Aftershokz, Skullcandy and others can certainly use sport to further compete with Beats and Bose. Skullcandy’s focus on standing out through association with non-traditional sports, using skateboarding and surfing as vehicles through which to differentiate itself. In doing so, the brand supports the growth and development of that sport along with driving its participation and accessing a niche, often hard to reach audience.
This is potentially a way forward -brands should look at widening their scope and offering unique activations to a specific consumer. Ultimately, audio brand sponsorships are more than picturing an athlete with headphones on. Partnerships can be formulated via the aims of both parties, the use of technology or through unique activations for a shared audience.
- Executive Summary
- Key Players
- Sports Marketing
- Use of Social Media by Audio Brands
- Content Marketing Examples
- Brand Trends
- Sponsorship Trends
For an example of a full Brand Landscape, see our Sports Apparel and Footwear version.