Sport has a unique ability to engage and inspire audiences. At caytoo, we want to better promote the opportunity which exists for sporting talent and business to work together effectively. If that helps to attract more youngsters into sport, or keep more future stars in it, even better.
The caytoo founding team have a unique blend of skills and experience in leadership, management, business, marketing and sport. We have the perfect mix to build a challenger business which questions and disrupts the status quo and changes a market for everyone’s benefit. We are all passionate about sport, but we are not sports people. We have put together an Athlete Advisory Board to open doors, make connections, advise on strategy, recruit talent and provide guidance and support to us and our athletes.
Together, we are caytoo, the new game-changing platform in the business of sport.
Jeremy Thompson is a co-founder and CEO and leads the caytoo team. Formerly CEO of Gorkana Group and Cision EMEA, he has a wealth of experience in building, growing and leading successful private equity backed businesses in the B2B information space. His most recent focus has been on data and analysis in corporate reputation, PR and communications. Jeremy loves windsurfing and cycling and has climbed Mont Blanc.
Mark Middlemas is a co-founder and leads the core athlete program at caytoo, responsible for building, supporting and promoting all of the talent in our community. Mark is a former Director of IPG’s Universal McCann where he managed the advertising and sponsorship programs for some of the world’s biggest brands including Coca-Cola GB, Mastercard, Bacardi – Martini and XBox. He is a keen ultra runner and two-time Marathon des Sables finisher.
Alex Burmaster is a co-founder and leads caytoo’s marketing and communications program, spreading the word that we are doing something very different in sport. Alex is a former Analyst and VP of Global Communications at Nielsen and has a wealth of experience in PR and marketing. His key skill is in taking data and turning it into stories which sell. His passions are Test Match cricket and football and he once played in youth teams for both Watford and Luton Town.
Ellen Thornber is a co-founder and heads up product development and operations, and has led the caytoo ‘project’ through to launch. Ellen is a former management consultant specialising in program/change management, and business process improvement. She started her career at Deloitte and has experience of both retail and business intelligence services. Ellen loves climbing and bouldering and has summited Mont Aiguille.
Andrew Hogbin is non-executive Chairman of caytoo, strengthening oversight and governance and helping direct strategy. Andrew is a former executive at Unilever, Diageo and a number of tech start-ups. He is founder of the Entrepreneur DashboardTM training system and is a government accredited advisor to start-ups and entrepreneurs. Andrew is a keen windsurfer and passionate sailor and has circumnavigated the globe.
Athlete Advisory Board
Simon Shaw MBE represented Wasps, Toulon, England and the British & Irish Lions, and was a member of the 2003 England Rugby World Cup winning squad. Now a businessman and investor, Simon is advising caytoo on strategy and introducing us to his vast network of fellow athletes, brands and rights holders. He remains the only second row to have ever dropped a goal in the Premiership. See Simon’s profile
Iona Stephen is a professional golfer and athletic role model. She played four sports at junior international level before taking to golf while at university. In 2016, Iona turned professional and made her debut on the Ladies European Tour later that year at the Qatar Ladies Masters. Iona is introducing her athlete network to caytoo, as well as advising on product and strategy. See Iona’s profile