Sports rights holders need to take a more data-driven approach to managing and sourcing commercial partners is mirrored by caytoo’s founders and their philosophy.
As former executives of Cision/Gorkana, Nielsen and Deloitte, our skills and experience are embedded in measurement, analysis and actionable commercial intelligence.
Coming from outside the sports marketing industry means bringing lessons from other industries to provide a fresh perspective on overcoming commercial challenges and improving the landscape for everyone; rights holders, sponsors and fans.
Jeremy Thompson is a co-founder and CEO and leads the caytoo team. Formerly CEO of Gorkana Group and Cision EMEA, he has a wealth of experience in building, growing and leading successful private equity backed businesses in the B2B information space. His most recent focus has been on data and analysis in corporate reputation, PR and communications. Jeremy loves windsurfing and cycling and has climbed Mont Blanc.
Alex Burmaster is a co-founder and leads caytoo’s marketing and communications program, spreading the word that we are doing something very different in sport. Alex is a former Analyst and VP of Global Communications at Nielsen and has a wealth of experience in PR and marketing. His key skill is in taking data and turning it into stories which sell. His passions are Test Match cricket and football and he once played in youth teams for both Watford and Luton Town.
Ellen Thornber is a co-founder and heads up product development and operations, and has led the caytoo ‘project’ through to launch. Ellen is a former management consultant specialising in program/change management, and business process improvement. She started her career at Deloitte and has experience of both retail and business intelligence services. Ellen loves rock climbing and yoga.
Andrew Hogbin is non-executive Chairman of caytoo, strengthening oversight and governance and helping direct strategy. Andrew is a former executive at Unilever, Diageo and a number of tech start-ups. He is founder of the Entrepreneur DashboardTM training system and is a government accredited advisor to start-ups and entrepreneurs. Andrew is a keen windsurfer and passionate sailor and has circumnavigated the globe.